Microsoft Plays Hollywood

CNET reports: “Hollywood does not like it when outsiders play certain games.

That was the message sent this week to Microsoft and its agents at the Creative Artists Agency by movie studios outraged at the aggressive proposal being shopped for the film version of the popular Xbox video game ‘Halo.’”

Even studio executives, known for their lavish spending, winced at Microsoft’s demands, including a $10 million upfront fee for rights, approval over the cast and director, and 60 first-class plane tickets for Microsoft representatives and their guests to the movie’s premiere.”

Doesn’t sound too unreasonable. One wouldn’t expect wealthy Seattle liberals to fly coach.

“To many in Hollywood, it was a stunning display of hubris on behalf of Creative Artists and its client, Microsoft, which has a reputation for running roughshod over its rivals in the software business.

What irritated studio executives most was Microsoft’s demands for broad creative control, even though the company was not spending a dime to make the film.”

Sounds like Microsoft can beat Hollywood at it’s own game.

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