Microsoft Plays Hollywood
CNET reports: “Hollywood does not like it when outsiders play certain games.
That was the message sent this week to Microsoft and its agents at the Creative Artists Agency by movie studios outraged at the aggressive proposal being shopped for the film version of the popular Xbox video game ‘Halo.’”
“Even studio executives, known for their lavish spending, winced at Microsoft’s demands, including a $10 million upfront fee for rights, approval over the cast and director, and 60 first-class plane tickets for Microsoft representatives and their guests to the movie’s premiere.”
Doesn’t sound too unreasonable. One wouldn’t expect wealthy Seattle liberals to fly coach.
“To many in Hollywood, it was a stunning display of hubris on behalf of Creative Artists and its client, Microsoft, which has a reputation for running roughshod over its rivals in the software business.What irritated studio executives most was Microsoft’s demands for broad creative control, even though the company was not spending a dime to make the film.”
Sounds like Microsoft can beat Hollywood at it’s own game.
This entry was posted on Monday, June 13th, 2005 at 11:16 am and is filed under Hollywood, Media, Miscellania. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.