Will Dan Rather Start Blogging?

Dan Rather - Biased? Let me think about itReuters reports: “NBC could create Internet blogs for its top news anchors and celebrity interviewers as it seeks to maintain the appeal of U.S. network news, its top executive said Tuesday.”

There goes the neighborhood.

NBC Universal Television Group President Jeff Zucker said entering the generally opinionated world of blogs might be one way TV networks could keep their grip on viewers who increasingly use the Internet for news.

Given the existing media bias, maybe NBC DailyKos isn’t too far-fetched.

“Over the next two years, network news is going to go through a lot more changes,” Zucker said at a Yahoo conference on high-speed Internet use. “This is one of the biggest issues facing traditional network news divisions.”

Sounds like they’re worried. Don’t it?

Leave a Reply