S.F. 49ers: Tackling Political Correctness Leads To Fumble
AP reports: “San Francisco’s well-liked public relations director is suddenly on his way out of the organization after producing a controversial in-house video meant to prepare players for dealing with the media.”
(NOTE: “In-house video,” not for public viewing)
“It showed them exactly what not to do, all right.The 15-minute film leaked to the San Francisco Chronicle features racist jokes, lesbian soft-porn and topless blondes – and even a scene of [Kirk] Reynolds impersonating San Francisco Mayor Gavin Newsom in the mayor’s office
.”
(NOTE: “Leaked to the S.F. Chronicle”)
“Reynolds said he made the video to coach players on handling media questions in diverse San Francisco – and never meant it for public consumption.The video was shown to players last August during training camp in Santa Clara, where it was part of a diversity workshop.
Sensitivity-training for a football team? Ridiculous. Players are young men, tough, and full of testosterone. They party, they go to strip clubs, they talk smack and they get rowdy. The point of this video: Watch your step. Be very careful, your off-the-field antics can lead to bad press. Behave.
“The mayor and the city’s gay leaders are among those furious with the video…”
Of course. But many are still furious with Gavin Newsom for initiating and presiding over homosexual marriages, in blatant defiance of state law and kicking off an activist agenda. What does he say to that? Tough.
The S.F. Chronicle chimes in today with: “The 49ers’ biggest sin was hiring Donahue”
But, in the end, it’s always about politics. Ray Rotto notes: “They’re not happy about having crossed Mayor Gavin Newsom at a time when they’re trying to get him to cozy up to the idea of a new stadium. Putting your political clout in a PR vise is no way to keep him as your political clout.”
Speaking of politics, consider this: Would we have this level of fall-out and reported controversy if Kirk Reynolds weren’t a straight, white male? Just curious.
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