How the Dems Won
Salena Zito offers an excellent analysis, which includes this:
“Democrat strategist Steve McMahon, of McMahon Squire Associates, worked with both the Democratic National Committee and the Democratic Congressional Campaign Committee for the midterm cycle. Among other things, McMahon was responsible for the national committee’s “values messaging” in the reddest of red states.
The strategy was to go after the hearts and minds of rural Christian voters through radio — and it worked. There was no screaming, no partisan attacks; the tone was neither shrill nor harsh. Rather than use traditional political advertising, McMahon’s operatives wrote short radio ads, read by a local voice that people hear every day, that were embedded into a radio station’s weather, sports, news and farm reports.
In nine red states including Virginia, Ohio and Indiana, some 5,000 of those ads reached an audience of 9 million to 12 million people, all of whom were hit at least three times. That’s a lot of voter contact. And Democrats bought out the entire advertisement inventory, so Republicans could not copy them if the GOP got a scent of what was happening.”
So, basically, the strategy was to make sure middle-America voters (or the “flyover states,” using liberal parlance) forgot about Howard “Screamin’” Dean and the real DNC by falsely appealing to ‘moderation’.
However, now with Harry Reid and Nancy Pelosi at the helm, they’ll get anything but that.