Must be breathing something special in the air to have an idea like this.

E!Online reports: “This is the Pet Rock of the new millennium,” says [Joe Wilson], the Los Angeles-based comedy writer.

On June 7, Wilson and cohort Pam DuMond camped out in the bleachers at the Hollywood premiere of Mr. and Mrs. Smith and, as stars Brad Pitt and Angelina Jolie walked the red carpet below, held up a one-quart Mason jar, then sealed the container tight.

The work of the so-called “Celebrity Air Collection Squad” was done.

And to think, Wilson’s original plan was to go into the ocean air-collecting business. “To me, celebrity air seemed like a way better idea than ocean air,” says DuMond, a chiropractor.

Bidding on the essence of Pitt and Jolie was up to $31 Friday afternoon on eBay–Wilson and DuMond’s third go-round with the online auction site.

Hard to believe. But this won’t come as any suprise to Hollywood liberals: They’ve been selling hot air for years.