California Conservative

Dick Morris’ latest column has some great advice for Republican candidates. Here’s his advice:

Republican negative ad writers always delight in describing the Stimulus package as bloated, wasteful, government-growing, and useless. The adjectives get in the way. The polling we’ve done indicates that the simple words “stimulus package” convey all that and more.

There is no need to call Obama’s health care legislation “a government attempt to take over our health care” or a bill to “slash medical care for the elderly” or an “attempt to force rationing of care.” The simple word Obamacare conveys the same meanings.

Why describe cap and trade as “job killing” or “driving jobs overseas” when the words cap and trade say these same things to voters?

Less is more. Why use words that clutter? It isn’t like the people don’t know what Obamacare is. It isn’t like they don’t already have a negative view of it. Ditto with Cap and Trade. Ditto with the stimulus.

Vice President Biden got his nickers in a knot Tuesday when John Boehner gave a major economic address in which he said that the stimulus failed. Miserably. Biden can whine all he wants but defending President Obama’s stimulus plan is a losing fight. Here’s Morris’ suggestion for an ad that works:

A simple ad along these lines will be far more effective for a Republican challenger to a Democratic incumbent than any elaborately conceived negative commercial: (more…)