Because if you’re black, Yahoo and Google may not be good ’nuff.
No joke. Evidently.
In yet another submission to the you-can’t-make-this-shi’ite-up file, we find the following entry via SearchEngineWatch:
RushmoreDrive.com, the new “Super Search Engine” for the Black community from Barry Diller’s IAC (InterActiveCorp) announced its Range Rover Sport Drive Away Sweepstakes at the Michael Baisden LIVE event held at the Nokia Theatre in New York City.

The time has come. At long last, there shall be equality — online.
When it comes to searching the internet, no longer will blacks be shackled to conformity, forced to join whites and other non-blacks. As the Rev. Jeremiah Wright prayed for a miracle and new messiah Barack Obama the prophesy foretold, their people will now be getting a seat at the keyboard, righteously empowered to search the web as they please. Controlling their own destiny with a new “super” search engine for blacks, they will now be in charge of self-segregating themselves.
RushmoreDrive.com hopes to change the way the Black community searches the World Wide Web for information, jobs and news. The job search feature is especially important given the current job market and economic uncertainty caused by the sub prime mortgage crisis, high gas prices, etc.
Indeed, the job search feature is very important. And no longer should the “white community” impose its ways of online search on the “Black community.” There must be racial equality, both offline and on. Let the healing begin…
Michael Baisden encouraged members of the Black community to not only register at www.RushmoreDrive.com every day from now until the September 5, 2008 drawing for the Range Rover Sport, but he also reminded them that this first-of-its-kind search engine was built by Black people, for Black people.
RushmoreDrive.com employs a patent-pending technology that reputedly enables the search engine to identify sites with heavy online traffic from Black users and to elevate relevant information in the way in which it is listed.
Patent-pending technology. By the people, for the people. Word.
“Finally, Black people across the country have a search engine that is shaped by the interests and usage of the Black community,” said RushmoreDrive.com’s Johnny Taylor in a statement.
Finally. Amen. Praise be to Brother Barry Diller! May his stock (Nasdaq quote: IACI) rise like our collective prayers onto heaven, and may advertisers of all race, creed and color rejoice!
No comment provided on whether or not the giveaway Range Rover comes fully-loaded with extra bass speakers, sub-woofer, and special alloy rims. To do so would be stereotypical.
Truly ridiculous.
Disclaimer: Obama has not endorsed this search engine. And there’s no confirmation that he actually uses it. But he does want the “Black community” to vote for him, so maybe they’ll find out more online — on their own special, “super” search engine.
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